The strategic placement of marijuana dispensaries by Multi-State Operators (MSOs) in Bonita Springs, as opposed to Naples, on Florida’s west coast is primarily influenced by local regulatory environments and market accessibility.

Regulatory Environment

In Collier County, where Naples is located, there has been significant opposition to the establishment of medical marijuana dispensaries. In September 2024, the Collier County Commission unanimously passed a resolution opposing the legalization of recreational marijuana, reflecting a conservative stance toward cannabis-related businesses.

This opposition has resulted in stringent regulations, making it challenging for dispensaries to operate within Naples.

Conversely, Bonita Springs, situated in Lee County just north of Naples, has adopted a more permissive approach. In February 2018, the Bonita Springs City Council allowed a temporary ban on medical marijuana dispensaries to expire, effectively permitting these establishments to operate within the city.

This regulatory openness has made Bonita Springs an attractive location for MSOs seeking to establish a presence in the region.

Market Accessibility

Bonita Springs’ strategic location along major transportation routes, such as the Tamiami Trail (U.S. Route 41), offers convenient access for residents from both Lee and Collier counties. This accessibility enhances the potential customer base for dispensaries. Additionally, the city’s proximity to popular destinations like Lovers Key State Park and Coconut Point Mall increases foot traffic, benefiting retail businesses.

Understanding

The combination of a more favorable regulatory environment and strategic market accessibility has led MSOs to favor Bonita Springs over Naples for the placement of their retail marijuana dispensaries. This approach allows them to effectively serve the medical marijuana community in southwestern Florida while navigating the complex landscape of local regulations.